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AI systems, custom software,
and apps built to brief.

SM Stratagem is a Dubai AI agency. We design and ship AI systems (chatbots, agents, RAG applications, LLM integrations, custom AI features) and build the custom software and websites they run on. Strategy-led, sprint-based, and built to keep working long after we step away.

● Open to briefs2 active engagements

Three service lines

4–12 week projectsRetainer or fixed-scope

Custom websites Custom software App development

Service 01 · AI-Enabled Websites

Websites that talk back.

Fast, credible, conversion-aware sites with AI where it earns its keep. A chatbot that answers real questions from your docs, semantic search across everything you publish, and content workflows that let your marketing team ship faster.

01Discovery & positioning — interviews, audit, written brief everyone can sign off.

02Design system + AI surfaces — type, color, components, chat, and search designed together.

03Build, launch, wire the AI — modern stack (Next, Astro, headless CMS) plus your LLM of choice (OpenAI, Anthropic, Azure).

04Telemetry & ongoing — analytics, evals for the AI, and 60-day support window after go-live.

Website details →

SERVICE_01 / WEBSITES

Service 02 · Custom AI Software

Software built to fit — and to host your AI.

Internal tools with AI copilots. Dashboards with LLM-generated summaries. Portals with agent-driven workflows. All engineered for the way your team actually operates, and wired into the systems you already pay for. Shipped in two-week increments, handed off with documentation someone other than us can maintain.

01RAG applications — retrieval-augmented Q&A and chat grounded in your internal knowledge base, with citations and access controls.

02AI agents — agents that take real actions in your systems (create tickets, book meetings, kick off approvals) with human-in-the-loop where it matters.

03Integrations & data — ATS, CRM, billing, ERP — connect the systems that should already be talking, then let the AI reason over them.

04Internal tools & dashboards — the substrate the AI runs on. Admin panels, reporting engines, and portals designed to feel quiet and useful.

Software details →

SERVICE_02 / SOFTWARE

Service 03 · AI-Powered Apps

Apps your users actually open.

Mobile and web apps with AI baked in, not bolted on: chat, search, agents, LLM-driven workflows. From a focused MVP to a production app your users return to. iOS, Android, and installable web, built on one modern codebase.

01Product & UX — flows, wireframes, and a clickable prototype before a line of code. AI surfaces designed alongside the rest of the app.

02iOS & Android — cross-platform builds with native feel; app-store submission handled.

03Progressive web apps — installable, offline-capable, one codebase across devices.

04Backend, APIs, AI — auth, data, integrations, LLM plumbing, and analytics wired in from day one.

App details →

SERVICE_03 / APPS

Method

How an engagement
actually runs.

Phase 01

Discover

Stakeholder interviews, current-state audit, and a written brief everyone can sign off on before a line of code is written.

Phase 02

Map

Translate the brief into architecture: information, data, identity. We design the spine before any interface or query.

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Phase 03

Build

Sprint cycles with shippable increments. Weekly demos. You feel progress instead of waiting for a reveal at the end.

Phase 04

Scale

Hand-off with documentation, telemetry, and a 60-day stabilization window. The work keeps working after we step away.

Engagement

Three ways
to work with us.

E.01 — Project↗

Fixed scope.

A defined deliverable — a website, an internal tool, a hiring portal — scoped, priced, and shipped in a written window. The simplest way to start.

—4 – 12 week engagements

—Fixed price, fixed scope

—60-day post-launch window

E.02 — Partnership↗

Ongoing retainer.

Embedded with your team across multiple workstreams. We act as your product, design, and engineering arm — a quiet, senior bench you can rely on month over month.

—Monthly retainers

—Multi-stream delivery

—Dedicated senior team

E.03 — Advisory↗

Strategy first.

When you’re not yet sure what you’re building. A short engagement — interviews, audit, written direction — to bring shape and decision-readiness to an unformed brief.

—2 – 4 week sprints

—Written direction & briefs

—No commitment to build with us

Selected work